BUSN 4101 Seminar in Strategic Marketing

Course Materials: Strategic Marketing Seminar

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Strategic Marketing Problems case and comments

By Kerin and Peterson

11th Edition

Prentice Hall Pearson Publishers

ISBN: 9780131871526

Search for the book online using the ISBN.

Case Study:


Our custom case study link for our course will be posted on Blackboard.

The link changes from semester to semester and from course to course. This custom course link will take you to the page for our BUSN 4101 Seminar in Strategic Marketing page where you should

Step 1 click REGISTER NOW.


The next website page will ask you for some information and give you the opportunity to create a USERNAME and PASSWORD and then


Step 2 click REGISTER.

The next screen allows you to pay to access the interactive case study.

Step 3 click SUBMIT.



I will let you know when I post to Blackboard our custom Course ID for the simulation this semester.

Once you have our custom Course ID:

GO TO: http://www.interpretive.com/students to REGISTER. You do not need your credit card to register.

At the bottom of the page enter our custom course ID and click START.

1st Screen

Then enter your FIRST Name, LAST Name, Email Address, Password, and click SUBMIT.

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You will receive an email from Interpretive Simulations with your Username and Password.

Once your receive your Username and Password you will use that to login and purchase the simulation. You must pay the fee to access the simulation and for me to track your results.


BUSN 4101 Seminar in Strategic Marketing

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Professor Myles Bassell utilizes a variety of learning-by-doing tools including online simulations (Interpretive Simulations) and case studies (Harvard Business Publishing) that require his students to apply the course concepts and make decisions.

Students are given an opportunity to strengthen and demonstrate their skills in the following areas: critical thinking, ethical reasoning, global awareness, communication, leadership, information literacy, and quantitative reasoning. Professor Bassell’s assurance of learning (AoL) assignments are graded using rubrics which measure the extent to which the Koppelman School of Business learning goals are being achieved.

Professor Bassell’s courses focus on experiential learning and his Show and Tell pedagogy. He doesn’t just tell students about the concepts, but also shows the students how the concepts are applied. He utilizes polling (Poll Everywhere) in class to engage all students in discussions.




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Course Description (from Brooklyn College Website)

BUSN 4101 Seminar in Strategic Marketing

Equips students with marketing decision making skills through case study analysis and demonstrates how to develop a strategic marketing plan. Emphasis on the integration of marketing research, market segmentation, targeting, and positioning; and product, pricing, distribution, and promotion strategies. Importance of marketing ethics and corporate social responsibility in decision making.

Contact Information:


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