Course Materials: Marketing and Promotions
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Textbook:
Advertising & Promotions
An Integrated Marketing Communications Perspective
By Belch and Belch
McGraw Hill Irwin Publishers
8th Edition
ISBN: 9780073381091
Search for the book online using the ISBN.
Case Study:
Our custom case study link for our course will be posted on Blackboard.
The link changes from semester to semester and from course to course. This custom course link will take you to the page for our BUSN 7203X Media Marketing and Promotions page where you should
Step 1 click REGISTER NOW.
The next website page will ask you for some information and give you the opportunity to create a USERNAME and PASSWORD and then
Step 2 click REGISTER.
The next screen allows you to pay to access the interactive case study.
Step 3 click SUBMIT.
Imagine you are a marketing consultant for Mountain Dew.
+ draw conclusions that demonstrate superior critical thinking skills,
+ apply the chapter concepts to the Mountain Dew case correctly,
+ include facts from the case to support your position, and
+ formulate solutions and make a recommendation regarding next steps.
Simulation:
GO TO: http://www.interpretive.com/students to REGISTER. You do not need your credit card to register.
At the bottom of the page enter our custom course ID and click START.
Then enter your FIRST Name, LAST Name, Email Address, Password, and click SUBMIT.
You will receive an email from Interpretive Simulations with your Username and Password.
Once your receive your Username and Password you will use that to login and purchase the simulation. You must pay the fee to access the simulation and for me to track your results.
Syllabus:
BUSN 7203X Media Marketing and Promotions
(Click on the square on the bottom right-hand side to view in full screen)
Pedagogy:
Professor Myles Bassell utilizes a variety of learning-by-doing tools including online simulations (Interpretive Simulations) and case studies (Harvard Business Publishing) that require his students to apply the course concepts and make decisions.
Students are given an opportunity to strengthen and demonstrate their skills in the following areas: critical thinking, ethical reasoning, global awareness, communication, leadership, information literacy, and quantitative reasoning. Professor Bassell’s assurance of learning (AoL) assignments are graded using rubrics which measure the extent to which the Koppelman School of Business learning goals are being achieved.
Professor Bassell’s courses focus on experiential learning and his Show and Tell pedagogy. He doesn’t just tell students about the concepts, but also shows the students how the concepts are applied. He utilizes polling (Poll Everywhere) in class to engage all students in discussions.
Course Description (from Brooklyn College Website):
BUSN 7203X Media Marketing and Promotions
Principles of marketing and promotion. Developing marketing and promotion strategies. Implementing campaigns. Evaluating their effectiveness in attracting audiences and building audience share in increasingly competitive electronic mass communication industries.
Contact Information:
professorbassell@yahoo.com
