BUSN 7278

Course Materials:  Applied Data Analysis

Factor Analysis
Deshpande, Rohit (1982), “The Organizational Context of Market Research Use,” Journal of Marketing 46 (Fall), 91–101.  7278-Factor_Analysis_Rohit_Article Click Here

7278-Factor_Analysis_Rohit_Abstract-of-article Click Here

Additional articles will be posted by November 2022.

Textbook:

Multivariate Data Analysis

By Hair, Black, Babin & Anderson

7th Edition

Prentice Hall Pearson Publishers

ISBN: 978-0138132637

Search for the book online using the ISBN.

Deshpande, Rohit (1982), “The Organizational Context of Market Research Use,” Journal of Marketing 46 (Fall), 91–101.  7278-Factor_Analysis_Rohit_Article Click Here

7278-Factor_Analysis_Rohit_Abstract-of-article Click Here

Case Study:
Georgia Pacific Paper Company

Syllabus: The syllabus is posted to BlackBoard.

BUSN 7278X Applied Data Analysis

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Pedagogy:

Professor Myles Bassell utilizes a variety of learning-by-doing tools including online simulations (Interpretive Simulations) and case studies (Harvard Business Publishing) that require his students to apply the course concepts and make decisions.

Students are given an opportunity to strengthen and demonstrate their skills in the following areas: critical thinking, ethical reasoning, global awareness, communication, leadership, information literacy, and quantitative reasoning. Professor Bassell’s assurance of learning (AoL) assignments are graded using rubrics which measure the extent to which the Koppelman School of Business learning goals are being achieved.

Professor Bassell’s courses focus on experiential learning and his Show and Tell pedagogy. He doesn’t just tell students about the concepts, but also shows the students how the concepts are applied. He utilizes polling (Poll Everywhere) in class to engage all students in discussions.

Course Description (from Brooklyn College Website):

BUSN 7278X Applied Data Analysis

An overview of applications of multivariate analysis in finance and business research, including Multiple Linear Regression, Logistic Regression, Multivariate Analysis of Variance/Covariance, Factor Analysis, and other relevant topics.

Contact Information:

professorbassell@yahoo.com

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