BUSN 7279 Applied Business Research

Course Materials:  Applied Research Methods

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Business Research Methods

By Donald Cooper and Pamela Schindler

11th Edition

McGraw Hill Irwin Publishers

ISBN: 9780073373706

Search the book online using the ISBN.

Marketing Research

By Alvin Burns and Ronald Bush

6th Edition

Prentice Hall Pearson Publishers

ISBN: 9780136027041

Search for the book online using the ISBN.

Case Study:


Our custom case study link for our course will be posted on Blackboard.

The link changes from semester to semester and from course to course. This custom course link will take you to the page for our BUSN 7279X Applied Research Methods page where you should

Step 1 click REGISTER NOW.


The next website page will ask you for some information and give you the opportunity to create a USERNAME and PASSWORD and then


Step 2 click REGISTER.

The next screen allows you to pay to access the interactive case study.

Step 3 click SUBMIT.



I will let you know when I post to Blackboard our custom Course ID for the simulation this semester.

Once you have our custom Course ID:

GO TO: http://www.interpretive.com/students to REGISTER. You do not need your credit card to register.

At the bottom of the page enter our custom course ID and click START.

1st Screen

Then enter your FIRST Name, LAST Name, Email Address, Password, and click SUBMIT.

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You will receive an email from Interpretive Simulations with your Username and Password.

Once your receive your Username and Password you will use that to login and purchase the simulation. You must pay the fee to access the simulation and for me to track your results.


BUSN 7279X Applied Research Methods

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Professor Myles Bassell utilizes a variety of learning-by-doing tools including online simulations (Interpretive Simulations) and case studies (Harvard Business Publishing) that require his students to apply the course concepts and make decisions.

Students are given an opportunity to strengthen and demonstrate their skills in the following areas: critical thinking, ethical reasoning, global awareness, communication, leadership, information literacy, and quantitative reasoning. Professor Bassell’s assurance of learning (AoL) assignments are graded using rubrics which measure the extent to which the Koppelman School of Business learning goals are being achieved.

Professor Bassell’s courses focus on experiential learning and his Show and Tell pedagogy. He doesn’t just tell students about the concepts, but also shows the students how the concepts are applied. He utilizes polling (Poll Everywhere) in class to engage all students in discussions.




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Course Description (from Brooklyn College Website):

BUSN 7279X Applied Research Methods

Students will learn how to define a research problem, to evaluate secondary data, to choose the appropriate research design, to develop measurement instruments, to evaluate different sample designs, to collect primary data, to use various statistical techniques to analyze data, and to present data, research findings, and recommendations in an ethical manner.

Contact Information:


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