Marketing: The Triple Bottom Line: Serving People, Profit, and the Planet in a Sustainable, Ethical and Socially Responsible Manner. 

Copy and Paste the YouTube link below into your browser to view a marketing discussion about the triple bottom line, ethical scenarios and social responsibility.

Bassell, M. and Friedman, H. H. (2016). Ethical Entrepreneurship Is Redefining Marketing-Driven Organizations. Journal of Ethics & Entrepreneurship, Vol. 6, No. 1 (Spring 2016), pp. 97-116.

Bassell, Myles and Fischer, Dov and Friedman, Hershey H. (2015, August 17). The Importance of Business Ethics and Corporate Social Responsibility: A Course Module. Available at SSRN: