Instagram (IG), a subsidiary of Facebook, is the largest photo- and video-sharing platform in the world. And the Instagram statistics show that it’s considered the top social platform where brands and business owners alike can promote their services and products.To seamlessly accommodate these companies, IG goes a long way in providing a wide range of unique features every year. Indeed, by January 2019, 500 million users visited the Stories feature on a daily basis according to recent Instagram stats. The data clearly shows that a large percentage of the world’s population runs to the platform on a daily basis. Needless to say, marketers and businesses alike should do what they can to learn how the network works.For most of us, social media platforms are now part of our regular routine—so consider taking a look at the rundown of IG stats below. These have all been compiled to help you fully understand what the network’s intentions are, how it works, and how it has developed within just a few years of existence. People who enjoy using the network would definitely relish knowing more facts about it. Additionally, marketers looking to harness the platform’s full potential will find the following statistics and facts more than useful.The Top Instagram Stats & Facts You Need to Know
- Instagram has over a billion monthly active users.
- Every day, Instagram has about 95 million photos and videos shared.
- The number-one most-shared food on Instagram is pizza.
- 12% of users on Instagram live in the United States.
- 80% of Instagram accounts are for personal use.
- More women use Instagram than men.
- 59% of all internet users between the ages of 18 and 29 use Instagram.
- 60% of Instagram users go on the platform to find new products.
- In 2019, Instagram generated ad revenue of $20 billion.
- The Stories feature receives more than 500 million users daily.
Fascinating Facts About Instagram
1. Facebook bought Instagram for $1 billion.
(The Fact Site)Let’s start off with a little tidbit on the beloved network’s origin. A lot of Instagram users around the world don’t even know that the platform is owned by Facebook. Apart from that, those who are aware have no idea that Instagram was bought by the social giant at a $1 billion price tag back in 2012. Since then, the sky has been the limit for Instagram’s popularity. The next statistic is proof of this growth.
2. The total number of Instagram monthly active users has surpassed 1 billion people.
(Hootsuite)IG users are mostly known for spending a good part of their time making use of the platform’s features such as Stories, video sharing, photo sharing, and a few others. Today, the platform has more than a billion users. In fact, these users are consistently active on the platform, pushing the number of Instagram daily active users up to an impressive 500 million. This shows the impressive level of engagement that the network produces to keep its users’ interest, not to mention how ideal it is for business and product promotion.
3. About 95 million photos and videos are shared to Instagram on a daily basis.
(WordStream) (Whatagraph)Videos and photos are the top types of content uploaded onto IG. According to Whatagraph reports concerning the top Instagram video stats, not to mention the photo stats, the platform is known for being one of the best social networks for sharing these specific types of media. After all, it’s pretty hard for any other platform to beat out the 95 million photos and videos that are shared every day. In the same sense, Instagram statistics from 2018 showed that over 40 billion photos and videos had been shared across the entire IG platform since it began its social journey.
4. Over 4.2 billion “likes” are made on Instagram daily.
(Pastbook)“Likes” constitute one of the most-used features on the platform—to the point where there are over 4.2 billion of them every day according to the top Insta stats on how people engage with the site.
5. 5 million videos were uploaded within the first 24 hours after Instagram announced the Video feature.
(PastBook)Videos are one of the top types of content you’ll see posted on most IG users’ walls. Within just the first day of the Video feature being introduced, the number of uploaded videos surpassed 5 million. As we can see by these Instagram video statistics, its users wasted no time at all.
6. The number-one most-shared food on IG is pizza.
(The Fact Site)Believe it or not, people absolutely love to post food on “the Gram,” with sushi and steak also close to the top of the list. As exciting as it is to talk about what people do on Instagram, there’s still a lot to be learned about the network’s users’ preferences.
Stats on Instagram Demographics
7. 12% of users on Instagram live in the United States.
(Hootsuite)Of course, this means that there’s a huge number of people outside the US using the platform. Nevertheless, this is still a great opportunity for US-based companies and brands. Since the US makes up the highest percentage of users, you can see that Instagram is a great place to run local US ads, once you look at the number of Instagram users by country.
8. 80% of IG accounts are for personal use.
(The Fact Site)Business owners and brands are well-known for using the platform to promote their sales and services. This can be done much more efficiently if the company registers a business account. Personal accounts, however, dominate the user population—which can also be a good thing for businesses. According to case studies based on Instagram usage statistics, 80% of its accounts are for personal and individual use, leaving the remaining 20% with an impressive number of accounts to try to draw engagement from.The latest blogging statistics show that 96% of bloggers believe social media is best for promoting their blog content, with 73% of marketers already leveraging Instagram’s advertising potential.
9. 10% of Americans past the age of 65 use Instagram.
(Upleap)Who says IG is meant for teens and young adults only? When you think of how many people use Instagram, it’s hard not to picture a demographic made up of youths alone, especially if we consider that Instagram and Snapchat are the most important social media platforms for 35% and 41% of US teens, respectively. This is not the case, though, as a lot of older people have found ways to enjoy the platform. Next, we’ll see what Instagram’s gender breakdown looks like.
10. Women use Instagram more often than men.
(WordStream)Taking into account the top Instagram user stats, it looks like women are 38% more likely to use the platform when compared to men.
11. 72% of teens in the United States use Instagram.
(Hootsuite)The platform is regularly used by a wide range of different age groups. But it’s pretty impressive that 72% of teens in the US are on the platform, according to the top Instagram engagement statistics. Even with so many young people using the network, the number appears to still be rising at a noteworthy pace. Along with that, based on the data from the latest digital marketing trends, 71% of Instagram users are younger than 35.
12. 32% of Instagram’s users have attended college.
(WordStream)For many, it’s not a surprising fact that a small percentage of the number of Instagram users have attended college. As we’ve just seen, a high number of adolescents and teens are present on the platform, which will obviously bring this number down.With Facebook, it’s quite the opposite. The social media network is used by 51% of teens, whereas 62% of Facebook users have a college education, as per latest Facebook statistics.
13. 22 million people in the UK use Instagram.
(Statista)Instagram is widely used by people from different countries. Compared to the 110 million from the United States who use it, Instagram statistics from the UK reported that a high proportion of the population is also on the social network platform. On a global scale and irrespective of geographical location, the use of Instagram is relatively consistent among certain age groups. The next stat will shed light on who leads that race.
14. 59% of all internet users aged 18–29 use Instagram.
(Omnicore Agency)Internet users are known to make good use of the available social network platforms around them. Case studies on Instagram demographics point to the fact that over 59% of all the people between the ages of 18 and 29 who are on the internet also make use of Instagram. With these astronomical levels of usage, one has to consider the business advantages that this vast network poses.