BUSN 4101 Seminar in Strategic Marketing
-Textbook: STRATEGIC MARKETING by Andrew Whalley
BUSN 4100 Seminar in Marketing Research
-Textbook: ESSENTIALS OF MARKETING RESEARCH by Breda McCarthy
BUSN 3421 Foundation of Business Analytics
-Textbook: APPLIED BUSINESS ANALYSIS by Sukumar, Revill, and Tipi
-Textbook: SPSS: Stats Practically Short and Simple by Sidney Tyrrell
For the below courses Business 3100 Principles of Marketing and Business 3200, course websites have been created where you can access free, open access textbooks, along with videos and podcasts on the topic of your course.
- OER Course Site: Business 3100 Principles of Marketing course site
- OER Textbook: Principles of Marketing book
- OER Podcasts:
- OER YouTube Marketing Basics Playlist:
- OER Course Site: Business 3200 Principles of Management course site
- OER Textbook: Principles of Management book
- OER Podcasts:
- OER YouTube Management Playlist:
Other Videos:
You can view 100+ lectures on Professor Bassell’s YouTube site