Open Educational Resources (OER)

These courses use Open Educational Resources, including free textbooks accessible through educational publishers:

BUSN 4101 Seminar in Strategic Marketing
-Textbook: STRATEGIC MARKETING by Andrew Whalley

BUSN 4100 Seminar in Marketing Research
-Textbook: ESSENTIALS OF MARKETING RESEARCH by Breda McCarthy

BUSN 3421 Foundation of Business Analytics
-Textbook: APPLIED BUSINESS ANALYSIS by Sukumar, Revill, and Tipi
-Textbook: SPSS: Stats Practically Short and Simple by Sidney Tyrrell

For the below courses Business 3100 Principles of Marketing and Business 3200, course websites have been created where you can access free, open access textbooks, along with videos and podcasts on the topic of your course.


Other Videos:

youtube

You can view 100+ lectures on Professor Bassell’s YouTube site

Leave a Reply