Business 3100: Principles of Marketing


Course Description | Online Textbook | Lecture Videos | Lecture Podcasts

Course Description

An overall view of the field of marketing and the theory of consumer and enterprise demand. Emphasis is given to consumer behavior, advertising, social responsibility, marketing strategies, market potential, product planning and development, market research, pricing, sales promotion, channels of distribution and government regulation. (Not open to students who have completed Economics 3001 [50.2].)

Course Textbook:

For this course Professor Bassell is using Principles of Marketing by University of Minnesota.  This textbook is free and open access.  

Principles of Marketing book cover

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.”  ISBN: 978-1-946135-19-3

Read online: Read icon link to read book online Download book: E Pub 3 download icon E_Pub download icon PDF download icon PDF print download icon MOBI download icon WXR download icon

Course Lecture Videos:

  • Here are all the videos of Professor Bassell’s lectures on Marketing Basics.
  • The playlist begins at lecture 1 and goes all the way through to lecture 20.
  • You can also select a specific lecture to watch by clicking on the top left corner to Screen grab image of a hamburger menu expose a drop-down menu


Course Lecture Podcasts:

  • Here are all the podcasts of Professor Bassell’s lectures on Marketing Basics.
  • You can listen to them online or download them


Marketing Basics 1

Marketing Basics 2

Marketing Basics 3

Creative Commons license icon CC-By-NC-SA The textbook is a derivative of Principles of Marketing by a publisher who has requested that they and the original author not receive attribution, which was originally released and is used under CC BY-NC-SA. This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Page’s Header “Marketing” image by Nick Youngson CC BY-SA 3.0 Alpha Stock Images