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Dr. Myles Bassell
Office of the Dean
Brooklyn College, C.U.N.Y.
Koppelman School of Business
A.A.C.S.B. Accredited

Dr. Myles Bassell is a student-focused educator and an award-winning full-time faculty member who has been teaching at Brooklyn College for more than 20 years.

Dr. Bassell’s research focuses on
♦ Online Education
• the best practices in online education and
• pedagogy for online courses that delivers regular and substantive interaction.  
♦ Artificial Intelligence
• integrating of AI by faculty into the classroom experience, and
• preparing students for careers by teaching students to use AI.
♦ Systems Thinking
♦ Marketing, and 
♦ Leadership.

He is a member of the following professional organizations: the American Marketing Association, the American Academy of Advertising, the Academy of Marketing Science, the Association of Consumer Research, the Association of National Advertisers, and the Risk Management and Insurance Society.

Prior to joining the dean’s office, Dr. Bassell was the program director of the business administration graduate program at the Koppelman School of Business. From July 2015 – August 2024, he served as the deputy chairperson for the department of business management, currently known as the management, marketing, and entrepreneurship department. For more than a decade, he has been actively involved in AACSB accreditation and assurance of learning, recently serving as chairperson of the Assurance of Learning Committee and liaison with the curriculum committee.

He was elected and served on Brooklyn College’s Faculty Council, President’s Policy Council, Course & Standing Committee, the Roberta Matthews Center for Teaching and Learning Board of Directors, and the University Faculty Senate. He serves on the College-Wide Election Review Committee (CWERC).

Dr. Bassell earned the following recognition.
Distinguished Teacher:
Bassell is the recipient of the 2016 Tow Distinguished Teacher Award.
Excellence in Teaching:
Bassell is the recipient of the Koppelman School of Business Excellence in Teaching Award for 2015, 2016, 2020, and 2021.
Excellence in Service:
Bassell is the recipient of the Koppelman School of Business Excellence in Service Award for 2013, 2018, and 2022.
Outstanding Deputy Chairperson:
Bassell is the recipient of the 2018 Brooklyn College Outstanding Deputy Chairperson Award.
Professor of the Year:
Bassell is the recipient of the 2024 Brooklyn College Professor of the Year Award at Bulldog Achievement Award Ceremony hosted by the Division of Student Affairs.

Dr. Myles Bassell has also received other awards that recognized him for his leadership, teaching, significant service and volunteerism including but not limited to the Coach of the Decade Award (2015), Business Leadership Society Award for Outstanding Service (2010), and National Association of Black Accountants (N.A.B.A.) Award for Outstanding and Dedicated Service (2008).

Business Education Excellence

The Koppelman School of Business education at Brooklyn College is a dynamic and intellectually stimulating experience. A business education at Brooklyn College is far more than learning the mechanics of business disciplines; it is an intellectual journey that challenges students to think critically about the world around them. Students engage with diverse disciplines such as management, marketing, entrepreneurship, economics, finance, accounting, organizational behavior, and strategic management. These courses demand analytical rigor from students and foster problem-solving skills that are essential for tackling real-world business challenges that combines rigorous coursework, practical application, and cutting-edge research. It prepares students to navigate the complexities of the global economy while fostering
● critical thinking,
● communication,
● ethical awareness,
● problem solving,
● quantitative reasoning,
● strategic decision making,
● analytical thinking, and
● leadership skills.

The Intellectual Foundations of
Business Education

At the Brooklyn College Murray Koppelman School of Business, the intellectual foundations of business education are designed to equip students with a comprehensive skill set that prepares them to excel in complex and dynamic professional environments. These foundations emphasize a blend of technical expertise, ethical awareness, and strategic thinking, ensuring students are well-rounded and prepared to address real-world challenges.

Key aspects of this intellectual business training include:

• Quantitative Analysis: Students learn to interpret complex data sets using statistical tools, financial modeling techniques, and advanced analytics. This sharpens their ability to make informed decisions based on empirical evidence and enhances their capacity for data-driven problem-solving.
• Critical Thinking: Business programs emphasize evaluating situations from multiple perspectives, enabling students to analyze issues comprehensively and develop innovative solutions to multifaceted problems. This fosters adaptability and creativity in addressing business challenges.
• Ethical Awareness and Decision-Making: Courses in business ethics prepare students to navigate moral dilemmas with integrity, ensuring they can lead responsibly in their future careers. Students are trained to consider the social, environmental, and economic implications of their decisions, promoting a commitment to sustainable and ethical business practices.
• Problem-Solving Skills: Through case studies, simulations, and real-world projects, students develop the ability to identify challenges, evaluate potential solutions, and implement effective strategies. This hands-on approach ensures they are prepared to tackle complex issues in professional settings.
• Analytical Thinking: Students are trained to break down complex problems into manageable components, assess relationships between variables, and draw meaningful conclusions. This skill is critical for making sound business decisions and addressing organizational challenges effectively.
• Quantitative Reasoning: By mastering mathematical reasoning and applying quantitative methods to business scenarios, students enhance their ability to analyze trends, forecast outcomes, and support strategic decision-making processes with precision.
• Strategic Decision-Making: Students learn to evaluate long-term implications of their choices by integrating financial analysis, market research, and organizational goals. This prepares them to make impactful decisions that align with broader business objectives.
• Leadership Skills: Leadership development is embedded throughout the curriculum, focusing on communication skills, team management, conflict resolution, and emotional intelligence. Students are encouraged to take initiative and inspire others while fostering collaboration in diverse environments.

Academic Excellence
At the Brooklyn College Koppelman School of Business, academic excellence is defined by the exceptional achievements of our students in their academic pursuits. It emphasizes mastery of subject matter, intellectual growth, and the ability to apply knowledge creatively and in innovative ways. Our programs are designed to prepare students for higher education and professional careers through rigorous coursework and experiential learning opportunities. Key characteristics of academic excellence at the Koppelman School of Business include:

• Rigorous coursework that challenges students intellectually.
• High performance in assessments and standardized tests.
• Research contributions by students.
• Recognition through awards, honors, and scholarships.
• Career-connected learning events.
• Integration of industry-relevant curricula with experiential learning opportunities such as internships, case studies, and service-learning projects.
• Development of critical thinking, problem-solving, and ethical decision-making skills.

Pedagogical Excellence
Central to the Koppelman School’s mission to create transformative learning experiences for students is pedagogical excellence. Our faculty employ evidence-based teaching methods that prioritize student engagement while fostering intellectual growth and emotional development. By integrating technology into teaching strategies and emphasizing experiential learning approaches, we ensure that students develop the leadership skills necessary for success in diverse professional settings. Key characteristics of pedagogical excellence at the Koppelman School of Business include:

• Innovative curriculum design that reflects current business trends and challenges.
• Experiential learning approaches such as simulations, case studies, group projects, and internships.
• Reflective teaching practices that continuously improve instructional methods.
• Inclusive classroom environments that support diverse student needs.
• Integration of technology into teaching methods to enhance engagement and collaboration.
• Emphasis on developing critical thinking, leadership capabilities, teamwork skills, and emotional intelligence.

Scholarly Excellence
At the Koppelman School of Business scholarly excellence reflects the high-quality research and intellectual contributions of our faculty, which advance academic disciplines while addressing real-world challenges. Faculty members actively engage in interdisciplinary collaboration, community-engaged scholarship, and mentorship to foster a culture of inquiry and innovation. This approach ensures that scholarship benefits both academia and society at large. Key characteristics of scholarly excellence at the Koppelman School of Business include:

• Impactful publications in peer-reviewed journals and books.
• Active participation in academic conferences and symposia.
• Contributions to public discourse on pressing social, economic, and technological issues.
• Interdisciplinary collaboration across fields to address complex challenges.
• Community-engaged scholarship that integrates teaching, research, and service.
• Faculty-student mentorship programs that promote collaborative research initiatives.

This comprehensive focus on academic, scholarly, and pedagogical excellence ensures that the Koppelman School of Business produces graduates who are not only academically accomplished but also equipped with the practical skills and ethical values needed to succeed in today’s dynamic business world.