Bassell, M. Lambert S. and H.H. Friedman 2018. “Attitudes and Opinions Regarding Leadership Qualities of Marketing Executives: A Quantitative Analysis.” Journal of Global Scholars of Marketing Science.
Lambert, S., Bassell, M. and H.H. Friedman. 2018. “Marketing Leadership in a Knowledge Economy. ” Atlantic Marketing Journal.
Lambert, S., Bassell, M., and H.H. Friedman. 2017. “Leadership in a Knowledge Economy: Building an Innovative Marketing and Branding Organization.” Atlantic Marketing Association Peer Reviewed Proceedings. September 27.
Friedman, H.H., Friedman, L. W. & Bassell, M. (2017). The New Leadership Challenge: Leading in the Age of Chaos and Flux. Journal of Leadership and Management. 2017
Bassell, M. and Friedman, H. H. (2016). Ethical Entrepreneurship Is Redefining Marketing-Driven Organizations. Journal of Ethics & Entrepreneurship, Vol. 6, No. 1 (Spring 2016), pp. 97-116.
Bassell, Myles and Fischer, Dov and Friedman, Hershey H. (2015, August 17). The Importance of Business Ethics and Corporate Social Responsibility: A Course Module. Available at SSRN: http://ssrn.com/abstract=2646295 (Books and Publications: Other Article) 2015
Clarke, C. and M. Bassell. 2014. “The Financial Debacle Necessitates a Systematic Approach to Achieving Ethical Behavior in the Corporate Workplace.” Journal of Business Systems, Governance & Ethics. Vol. 8 Issue 1, p 22 – 33.
López-Pumarejo, Tomás and Myles Bassell. “The Renaissance of Outdoor Advertising: A Global Transformational Phenomenon From Harlem to Hong Kong.” American Journal of Business 24.2, Fall: 33-39. (Books and Publications: Peer Reviewed Article) 2009
López-Pumarejo, Tomás and Myles Bassell. “How Technology Transforms Outdoor Advertising: Succeeding in a Global Environment.” Midwest Business Administration Association International, Business, Selected Proceedings, Society and Government Division. Chicago. 64-82. (Books and Publications: Peer Reviewed Article) 2008